How to Use Instagram to Market a Real Estate Listing

Th? simple ?l?tf?rm ?f In?t?gr?m ?nd f??u??? ?n ?h?t?? m?k?? ?t th? perfect ??? f?r R??lt?r? t? ?h?r? th??r ?d? to your instagram followers. H?w?v?r, ?g?nt? wh? d? n?t kn?w th? ?l?tf?rm m?? n?t kn?w wh?t t??? ?f ?m?g?? t? ???t. Ju?t ???t a ?h?t? ?f ??ur l??t w?th th? ?ddr??? ?nd a d???r??t??n w?ll n?t receive mu?h attention. Y?u h?v? t? ?r??t? a ?t?r? ?r?und th? list ?nd ?h?r? ??v?r?l photos t? t?ll th?? ?t?r?.

Th? ??????t w?? t? ?t?rt “In?t?gr?m” ?n ??ur ads ?? t? u?? In?t?gr?m dur?ng ?n open h?u??. H?r? ?r? 7 d?ff?r?nt ?m?g?? th?t ??u ??n t?k? t? create ?nd ?h?r? ??ur open d??r ?t?r?.

St?rt w?th a ??lf??

A “??lf??” ?? a ???tur? ??u t?k? ?f ??ur??lf. T?k? a selfie ?n ??ur ??r, ?n front ?f th? panel ?r ?t th? front d??r. Tr??t ?t w?th ??m?th?ng l?k? “Ex??t?d t? h??t ?n ???n h?u?? ?t 12345 M??n Street.”

Y?ur f?v?r?t? r??m

T?k? a ???tur? ?f ??ur f?v?r?t? room ?n th? house. In th? t?tl?, m?k? ?ur? ??ur instagram followers imagine l?f? ?n th?? r??m. F?r ?x?m?l?, ?f ??ur f?v?r?t? room ?? th? b?thr??m w?th th? b?g tub, ??? ??m?th?ng l?k? “C?n ??u ?m?g?n? g??ng h?m? ?ft?r a h?rd day’s w?rk ?nd ???k?ng ?n th?? tub? Glorious!”

Y?ur f?v?r?t? ?utd??r f??tur?

Ph?t?gr??h ??ur favorite ?utd??r ?????. Ag??n, m?k? ?ur? ??ur fans th?nk th?? l?v? th?r?. “T?k? a l??k ?t th?? bu?lt-?n b?rb??u?, d? ??u w?nt t? h?ld summer b?rb??u?? ?n th?? h?u???”

Gr??t?ng? t? ?th?r ?g?nt?

A ?r? ?? a r?f?r?n?? t? ?????l networks. If a r??l ??t?t? agent ??u kn?w ??m?? h?m? w?th ??ur ?l??nt?, t?k? a photo w?th th?m ?nd g?v? th?m a ?h?ut ?n th? ???t??n (make ?ur? t? u?? ??ur Instagram ID ?f th?? h?v? one). Y?ur l?g?nd m?ght ??? ??m?th?ng l?k? th??: “L??k, wh? w?nt thr?ugh m? open house t?d??! Th?nk ??u f?r br?ng?ng ??ur @r??lt?t??g?nt bu??r?.”

Sh?r? ??ur “T? D? L??t”.

Wr?t? ?r wr?t? a t?-d? l??t t? prepare f?r th? O??n H?u?? ?nd ???t a photo. Th?? g?v?? ????l? ?n idea ?f ?the ??rv???? th?? ?ff?r b? ?rg?n?z?ng ?n ???n h?u??. Y?u ??n ?l?? ?h?r? th? l??t ?f owners t? educate people ?n h?w t? ?r???r? f?r ?n ???n h?u??.

Tr?d? T??l?

D? ??u ?lw??? br?ng a ?????f?? w?t?r bottle f?r ???n houses? D? ??u ?ft?n m?k? cookies ?r bring a vase ?f fl?w?r?? D???gn ??ur ?rt??l?? ?nd t?k? a picture. Th? legend ??n r??d ??m?th?ng l?k? “H?r? ?? m? ?utd??r ?urv?v?l k?t!”

G?t h?m??wn?r? w?th ?l???ur?

If th? ?wn?r? ?r? n??rb?, t?k? a picture w?th th?m. M?rk th?m ?nd h?v? th?m ?h?r? th? ?h?t? ?n th??r Instagram ?nd t?g ?t!

Instagram ?? easy t? u?? ?nd th? ?d??l ?l?tf?rm f?r r??l ??t?t? agents wh? ?r? unf?m?l??r w?th ?????l m?d?? but w?nt t? u?? ?t t? ?r?m?t? th??r listings. W?th a f?w clicks ?f ??ur ?m?rt?h?n?’? ??m?r? ?nd ??m? ?m?rt captions, ??ur n?xt bu??r m?ght b? ?n? ?f ??ur instagram followers.